History

With the participation of 30 distinguished Greek and foreign speakers and more than 150 participants, including Media Agencies, Advertising & Creative Agencies, Publishers, Broadcasters and Solution Providers «The Digital Ad Next conference 2025», that took place on March 14th, 2025 in Athens at the amphitheater of Domotel Kastri Athens, was concluded successfully.

The conference, organized by BOUSSIAS EVENTS, under the special theme “Attention: Attention” focused its proceedings on the rapidly emerging subject of Consumer Attention. Leading experts explored how this evolving metric is transforming Advertising and reshaping the Media and Marketing ecosystem. Key discussions encompassed measurement methodologies, critical KPIs, and the impact on stakeholders, including brands, agencies, and publishers. Additionally, experts examined the capabilities of AI, available tools, and the developing standards in the field. The topics covered were essential, offering in-depth insights into the latest trends and assessments for the near future.

The Digital Ad Next conference 2025 was held under the auspices of HAA (Hellenic Advertisers Association) and IAB Hellas (Interactive Advertising Bureau). Grand Sponsors where DoubleVerify, Phaistos Networks and Teads while sponsors were Fast River by Eskimi, Tailwind EMEA, OCM, Project Agora & Tempo OMD Hellas.